Clients need to know you understand their business.

Be honest. When was the last time your firm bio was updated? Does your LinkedIn Profile accurately reflect your experience?

When a referral comes your way, your prospective client will likely review your firm bio or LinkedIn Profile before doing anything else.

I’ve worked with lawyers for more than 20 years, drafting bios that articulate the lawyer's strengths, are quick to read, and use clear, plain language.

Your clients are busy. They don’t have time to parse through a stack of cookie-cutter biographies that all look and sound alike.

A stellar attorney bio should cause the reader to think:

• "This attorney speaks to my pain points."
• "This lawyer really understands my business."
• "This is who I need to hire."

Remember: People do business with people they know, like, and trust. Your bio needs to reveal the philosophy of your practice and, most importantly, what it's like working with you.

Want to upgrade your bio? I'm here to help! Big projects or one-offs. Sometimes I work directly with lawyers or their firm's legal marketers. Other times, clients depend on me when hiring a group of laterals or practice groups that need new bios turned around quickly!